Style lab
Three possible lanes for Orlando IRL.
Same product idea, three totally different personalities. Each one includes four wordmark/logo directions so we can separate the landing page vibe from the actual brand mark.
Make Orlando feel impossible to ignore.
Campaigns, drops, openings, and weekend plans that move through creators instead of banner ads.
Today’s brief12 creators
Lake Eola pop-upFood + lifestyle
Park day editFamily + travel
Mills 50 crawlNightlife
ORLANDO IRL
orlndø irl
ORL IRL
ORLANDO
IRL
IRL
Logo ideaHeavy condensed wordmark with tiny quirks in the O or D.
ColorCitrus orange, cream, black, tiny electric-blue moments.
RiskCould skew too merch/streetwear if overdone.
Orlando IRL
Neighborhood-led creator campaigns for the places people actually talk about.
Winter Park · Mills 50 · Downtown · I-DriveA living map of who’s doing what in Orlando.
Creator dinnerHotel weekendFood crawlTheme park day
Orlando IRL
OOrlando IRL
orlando, in real life
ORLANDO / IRL
Logo ideaElegant wordmark with a map-pin O or slash between city and IRL.
ColorWarm paper, espresso, soft orange, neighborhood-map neutrals.
RiskLess instantly social. More polished than hype.
Orlando IRL
The city’s real-time creator signal.
A private network for matching local attention with the experiences that deserve it.
Signal 01Hotel launch weekend
Signal 02Creator shortlist ready
Signal 03Downtown is moving
Orlando IRL
ORL IRL
orlandoirl.signal
IRL/ORL
Logo ideaGeometric wordmark with a dot/signal mark that can become the app icon.
ColorDeep navy, off-white, signal blue, yellow/orange pulse.
RiskMight feel less Orlando-local unless copy/images carry place.